The challenge – to launch a new snack brand that is not only delicious but also recognizable, emotionally engaging, and visually striking.

We began with in-depth analysis:

• Held a brand session with the client to understand the vision, ambitions, and the product.

• Built a structure for deep-dive interviews and spoke with category consumers.

• Identified key insights, audience segments, and shaped the cultural context of the brand.

• Conducted a competitive analysis to find areas of differentiation.

Naming and Identity:

• Analyzed historical, cultural, and emotional contexts relevant to the brand concept.

• Created over 50 name options, selected the finalists, and approved a simple and powerful name Buenos Nachos.

• Designed the logo and visual identity system that conveys the brand’s mood, fun, and warm energy.

Packaging Design:

• Created a color system and design for the SKU line that unites all products into a cohesive visual language.

• Assembled everything into a flexible design system for future scaling.

• Prepared print-ready layouts.

Buenos Nachos is an example of how a brand can be born from observation, insight, and a sensitive understanding of the market. Taste, lightness, and Mexican sunshine – but with a Ukrainian soul.